Problem:
A client came to our team with the intention of focusing their engagement on optimizing their enhanced content (A+) on Amazon, despite their carousel images (B+) needing serious TLC. As carousel images live above the fold, its imperative that this content be optimized and prioritized, as it has proven to be more impactful than enhanced content.

Solution:
In this presentation, I aimed to communicate the importance of both content types, underscoring the need to prioritize the consumer's above-the-fold experience (carousel images) first and foremost. 

Result:
Through best practices and UX research, I was able to provide a comprehensive explanation to help the client understand why carousels should come first. This deck was able to be applied into broader use and became an impactful resource for my team to utilize.

Check out a version of the presentation below!